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Peter Moore Shows Off How Alpha Moms Will Play Wii's New Madden

First Clipped on May. 22, 2008

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Electronic Arts' ability to build simulation and authenticity into their sports titles isn't just their greatest strength, EA Sports president Peter Moore told attendees at the Electronic Gaming Summit yesterday, it's also their greatest weakness.

Specifically, the weakness that EA faces when trying to deliver the same experience to the flood of new gamers brought into the fold by Nintendo's casual-centric Wii.

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